The Ultimate Fighting Championship (UFC) is the latest addition to the crypto evolution. The UFC announced that from now they will be rewarding a bonus in Bitcoin (BTC) to its fighter on its pay-per-view events. A bonus of $60,000 worth of BTC will be distributed among the top three fighters evaluated by fan voting.
$60,000 worth of BTC to be distributed
These BTC rewards will be joining the traditional cash bonus for Fight of the Night and individual performance in the event. As per the release, the Top 3 fan vote getters will be getting Bitcoin rewards of $30,000, $20,000, and $10,000, respectively.
The move is a part of a 10-year, $175 million deal between Crypto.com and the mixed martial arts (MMA) organization. It is reported to be the biggest sponsorship for UFC. Last year, the platform struck the deal to become the UFC’s official Kit partner. In November, the partnership expanded into launching an exclusive series of UFC NFT.
Dana White, UFC president, praised Crypto.com for being the best partner they ever had. While he also mentioned that this new fan bonus of the night will attract new more fans to their event. On the other hand, it will reward the fighters for their performance.
Crypto.com getting into sports field
The announced Bitcoin reward will be first featured in UFC 273 main event which will be fought on April 9. This reward announced just before the scheduled fight can be termed as a promotional move by both parties.
Cryptocurrency adoption in the field of athletics increased dramatically. Many sports stars are now taking their paychecks in crypto only. However, Crypto.com has reportedly bid $700 million to put his name over 2 NBA teams’ ground.
Crypto.com has unfolded its promotional campaign covering different sports fields. This includes Formula 1® Crypto.com Miami Grand Prix, partnerships with Paris Saint-Germain (PSG) Philadelphia 76ers, Australian Football League.